What time of day are you most creative?
I'm most creative in the afternoon/evening.
What activity are you doing when you get these ideas?
Before going to sleep, day dreaming in class etc.
What solutions to creative blocks have you used when trying to generate ideas for something?
Draw, take photo's, look at photo's, listen to music, go outside, ride a bike.
An item that you think is not currently popular with Gen Y.
List the name of this item, existing brands/businesses that produce this item, and at least two images of the item.
- CD Walkmans
- Sony
- Emerson brand
List why you think it is not currently popular?
It's not currently popular because everybody has ipods, iphones or mp3 players these days and not many people buy cd's anymore either.
Post at least 3 ideas on how it could increase in popularity.
- More effective advertising targeted at Gen Y
- More competitiveness against the other media based items
- More additions to technology with the item
Give the item a brand name and slogan/tagline.
"New and improved Sony CD Walkmans!"
"The hip, new trend that you won't be able to resist."
Write/draw an idea for a billboard advertisement.
- Big, bright and bold letters and colours for the brand name, centred in the middle of the billboard
- The tag line underneath the brand name or down the bottom of the billboard in slick italic font
- A large photograph of a happy and healthy person walking down the street listening to their CD Walkman next to the brand name, effects that make the photograph look shiny and new
- A border around the information using bright colours such as green, blue and purple
- Company information down the bottom of the billboard in small font
